Digital Marketing is the very innovative concept in 21st Century. It is the powerful network of advertising, that with the introduction of “Double Click” strategy of Google for internet, the world has become to very close linking to each and every place conveniently. It has proven effective when marketers manage complex relationships with customers in different channels. It is effective and productive in relation to its cost, flexibility by using Social media marketing, Email marketing and Video marketing. The future of Digital Marketing is very bright at the moment in promoting the growth of the business, potential to earn higher revenues.
| Value Added & Skill Development Courses(VASD) :TLeG ID : 50G48 : Digital Marketing Group | |||||||
|---|---|---|---|---|---|---|---|
| S.No | Course ID | Year | Semester | Course Name | Course Coordinator Name and Desigination | No. of Benefitted | |
| 1 | VASD 210148 | 2021 - 22 | ODD | Digital Marketing Process | Mr.M.Gowrishankar Assistant Professor Department of Master of Business Administration | 25 | |
| 2 | VASD 210248 | 2021 - 22 | EVEN | Personal Branding and Net Working | Mr.S.K.Senthilsabri Viswanath, Assistant Professor Department of Master of Business Administration | 30 | |
| 3 | VASD220148 | 2022 - 23 | ODD | Emerging trends in digital marketing | Mr.S.K.Senthilsabri Viswanath, Assistant Professor Department of Master of Business Administration | 25 | |