The Department of Master of Business Administration organized an Alumni Interaction & Mentoring session on February 18, 2025, with the theme “AI and Automation in Digital Marketing.” The event was honored by the presence of Mr. M. Karthick Raja, Business Development Executive at Heycoach Educations Pvt. Ltd., Bangalore, who is a distinguished alumnus of our institution. During the session, Mr. Karthick Raja shared valuable insights into the latest AI technologies in digital marketing and offered practical advice on utilizing AI tools in the marketing field. He also discussed various career opportunities in top MNCs and provided guidance to students on how to establish professional connections with managers in these companies.